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Portal for communication with Journalists, Influencers and Retailers
NINTENDO
Create conditions for Nintendo managers to coordinate with each other and distribute limited stock among retailers
Create tools for distributing limited game codes, tracking review deadlines, and attaching these reviews to product cards
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the challenge
communication
chaos
chaos
Nintendo wanted a better way to team up with retailers and influencers—without the mess of emails and spreadsheets
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Process
Discover: 15+ interviews with branch head, staff, retail buyers.
Define: mapped flows for retail orders + influencer code allocation.
Develop: grey prototype, quick client tests, iterate.
Deliver: hi-fi design, component library, sprint-ready specs.
Define: mapped flows for retail orders + influencer code allocation.
Develop: grey prototype, quick client tests, iterate.
Deliver: hi-fi design, component library, sprint-ready specs.
Artifacts
Interview board — grouped findings using affinity clustering.
Low-fi prototype and user test scripts.
High-fi UI kit and component library.
Interaction specs and MVP acceptance criteria. Process flow diagrams — mapped review submission loops
Low-fi prototype and user test scripts.
High-fi UI kit and component library.
Interaction specs and MVP acceptance criteria. Process flow diagrams — mapped review submission loops
Journalists and Influencers submit their requests to write a review of the game
pr portal
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After journalists or Influencers receive a code, they have a limited amount of time to leave a review
Nintendo managers review all applications and decide on the distribution. The number of codes is limited
When the review is successfully published, it is sent to the product card, which the retailers can see
b2b
marketplace
marketplace
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Retailers browse the catalog and add the number of goods needed for their store
RETAILER
The request is received by their manager and negotiation is going on about how much nintendo can allocate and at what price
After a successful negotiation, the goods are paid for by the retailer and sent to the warehouse by the courier service he chose
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impact
Final Thoughts
Visiting Nintendo headquarters provided a strange cycle of nostalgia and realness. Passing by Mario and Zelda artwork in meeting rooms discussing flows and pieces felt intimate with the project. I was reminded why I started designing — to make things that are alive and loved.
Order Fulfillment Speed
Reduced average order processing time from 5 days to 2 days for retailers
Negotiation Efficiency
Negotiation time reduced by 37% through automated pricing tools and built in chat
Review-driven Sales Growth
Drove a 13% increase in game sales for featured titles through influencer reviews
Automated Workflow Efficiency
Cut administrative costs for Nintendo by 26% by automating review approval workflows
